CP Knowhow LLC 
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Successes | Case Studies
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Chronicle of Philanthropy

Challenge:
Raise the profile of this respected 20-year-old trade publication among the general public as well as current and potential subscribers. Maintain and enhance its reputation as the #1 news source for nonprofits in a busy mainstream media arena.

Approach:
Promote experts for comment on breaking news as well as growing trends. Spearhead national media campaigns to publicize surveys and studies such as
Philanthropy 400, a look at how much money the nation’s top charities raise each year; Philanthropy 50, an annual ranking of America’s most-generous donors; and a nonprofit executive compensation study.

Results:
Placed editors and writers on broadcast outlets such as National Public Radio's Morning Edition, Marketplace Radio, CNN American Morning, Bloomberg TV’s Money & Politics, FOX Business Network, C-SPAN Washington Journal, and CBS Radio Network News.





Arnold DC

Challenge:
Raise the profile of this Madison Avenue-caliber advertising agency, the DC office of Arnold Worldwide, among potential clients in the DC area and throughout the mid-Atlantic

Approach:
Position Arnold DC spokespeople as experts for comment. Promote Arnold DC’s new business wins, strategic hires, work product and results.

Results:
Showcased Arnold DC executive’s expertise via media outlets such as the Baltimore Sun, WUSA’s 9 News Now on Washington’s CBS affiliate, and NewsChannel 8’s Washington Business Tonight. Topics included commentary on marketing in a recession and Superbowl ad winners and losers.

Promoted Arnold DC’s creative work on behalf of clients in the New York Times, Media Week, AdWeek, Brand Week, and Boston Business Journal.

Secured coverage of corporate news in the Washington Post, Washington Business Journal, and Design Perspectives (the Industrial Designers Society of America’s magazine).
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